{"id":15983,"date":"2022-07-10T10:55:35","date_gmt":"2022-07-10T10:55:35","guid":{"rendered":"https:\/\/www.tiffin.ro\/2022\/07\/10\/lideri-de-succes-intr-o-lume-in-schimbare\/"},"modified":"2025-06-24T13:18:49","modified_gmt":"2025-06-24T13:18:49","slug":"lideri-de-succes-intr-o-lume-in-schimbare","status":"publish","type":"post","link":"https:\/\/www.tiffin.ro\/ro\/2022\/07\/10\/lideri-de-succes-intr-o-lume-in-schimbare\/","title":{"rendered":"Lideri de succes \u00eentr-o lume aflat\u0103 \u00een schimbare"},"content":{"rendered":"\n

\u00centr-o lume care se schimb\u0103 \u00eentr-un ritm alert, defini\u0163ia liderului a c\u0103p\u0103tat noi valen\u0163e, iar abilit\u0103\u0163ile necesare pentru a conduce echipe, sau chiar afaceri s-au schimbat. \u00cen noul normal, pentru a deveni un lider de succes, profesioni\u015ftii trebuie s\u0103-\u015fi adapteze abordarea.<\/p>\n\n\n\n

M\u0103d\u0103lina Pangrate<\/strong> urmeaz\u0103 profilul managerului care se dezvolt\u0103 interna\u0163ional \u015fi \u00een Rom\u00e2nia, \u00eens\u0103 alege s\u0103 r\u0103m\u00e2n\u0103 \u00een \u0163ar\u0103 ca s\u0103 produc\u0103 un impact pozitiv aici. M\u0103d\u0103lina lucreaz\u0103 la Google de 7 ani \u015fi de cur\u00e2nd a fost numit\u0103 Industry Manager Google Rom\u00e2nia<\/strong>. Dup\u0103 un internship \u00een echipa de marketing a Google, a plecat \u00een Dublin pentru experien\u021ba interna\u021bional\u0103 \u015fi s-a \u00eentors s\u0103 digitalizeze companiile din Rom\u00e2nia.  <\/p>\n\n\n\n

A finalizat programul\u00a0<\/strong>Tiffin Executive MBA<\/strong><\/a>\u00a0\u00a0la 28 de ani<\/strong>, \u00eentr-o medie de 38 de ani a absolven\u0163ilor, fiind una dintre prezen\u0163ele energice \u015fi driver al cohortei din care a f\u0103cut parte.<\/p>\n\n\n\n

Experien\u0163a M\u0103d\u0103linei \u00een Digital Marketing va completa \u00een cur\u00e2nd curriculum-ul de Marketing al Tiffin University, particip\u00e2nd din aceast\u0103 toamn\u0103, ca guest speaker \u00een cadrul programelor de licen\u0163\u0103, Bachelor of Business Administration.<\/p>\n\n\n\n

La \u00eenceputul acestui an a\u0163i fost numit\u0103 Industry Manager la Google Rom\u00e2nia. Ce responsabilit\u0103\u0163i noi aduce aceast\u0103 pozi\u0163ie \u015fi cum le gestiona\u0163i?<\/strong><\/p>\n\n\n\n

Am lucrat dintotdeauna \u00een consultan\u0163\u0103 pentru digitalizarea companiilor. \u00cen rolul anterior la Google lucram \u00eendeaproape cu agen\u0163iile de media \u015fi digital, pentru clien\u0163ii lor, iar acum obiectul consultan\u0163ei este direct adresat companiilor. Scopul meu este acela de a le ajuta s\u0103 se dezvolte \u00een termeni de cifr\u0103 de afaceri \u015fi profit, folosind instrumentele digitale oferite de Google.<\/p>\n\n\n\n

Companiile cu care colaborez acum activeaz\u0103 \u00een domeniile telecom, retail \u015fi pharma. Pentru toate aceste industrii, oportunitatea de digitalizare a reprezentat, \u00een ultimii ani, extinderea \u00een pia\u0163\u0103, atragerea de clien\u0163i noi \u015fi fidelizarea celor existen\u0163i.<\/p>\n\n\n\n

De obicei, marile corpora\u0163ii acord\u0103 beneficii substan\u0163iale angaja\u0163ilor care fac dovada absolvirii unui program de Executive MBA. Se num\u0103r\u0103 \u015fi gigantul Google printre ele?<\/strong><\/p>\n\n\n\n

Suntem \u00eencuraja\u0163i s\u0103 ne dezvolt\u0103m profesional \u015fi s\u0103 urm\u0103m cat mai multe cursuri sau specializ\u0103ri, unele sus\u0163inute financiar (total sau par\u0163ial) de c\u0103tre companie, \u015fi consider c\u0103 este natural s\u0103 fie a\u015fa, pentru c\u0103 acel \u201cknow-how\u201d se \u00eentoarce \u00een companie. Din punctul meu de vedere, acesta este un mare beneficiu pe care \u00eel ofer\u0103 compania. Si apoi, a fi Googler \u00eenseamn\u0103 a fi un avid c\u0103ut\u0103tor de informa\u0163ie, a fi curios.<\/p>\n\n\n\n

Odat\u0103 ce treci printr-un MBA, un program intensiv de formare de 2 ani de la o universitate de top, vei aplica f\u0103r\u0103 \u00eendoial\u0103 \u015fi \u00een business ceea ce ai \u00eenv\u0103\u0163at. Pentru c\u0103 e\u015fti expus la varii perspective ale colegilor, ai contact cu diverse industrii \u015fi diferite roluri \u015fi poate cel mai important, \u00een opinia mea, ai acces la studii de caz cu probleme reale, la care nu exist\u0103 neap\u0103rat solu\u0163ii corecte sau gre\u015fite, ci conteaz\u0103 mai mult modul de abordare \u015fi argumentare pentru situa\u0163ia dat\u0103, \u00een func\u0163ie de context.<\/p>\n\n\n\n

Care au fost motivele \u00eentemeiate pentru a urma un program de EMBA?<\/strong><\/p>\n\n\n\n

Pentru mine au contat nevoia de specializare, modelul de studiu american \u015fi colegii.<\/p>\n\n\n\n

Am terminat un liceu cu profil mate-info, am studiat Comunicare la Universitatea din Bucure\u015fti \u015fi am f\u0103cut specializ\u0103ri \u00een Marketing \u015fi Digital, prin urmare alegerea unui Executive MBA \u00een General Management<\/strong> a fost c\u00e2t se poate de fireasc\u0103. Rolul meu presupune s\u0103 lucrez cu cele mai mari companii din Rom\u00e2nia \u015fi am considerat c\u0103 acest EMBA \u00eemi completeaz\u0103 cuno\u015ftin\u0163ele \u015fi \u00een celelalte domenii conexe de business: finance, HR sau contabilitate, cu care nu avusesem neap\u0103rat contact aprofundat p\u00e2n\u0103 atunci.<\/p>\n\n\n\n

Faptul c\u0103 programul este construit pe un model de studiu american (diferit fa\u0163\u0103 de modelul european \u00een care am studiat anterior), mi-a st\u00e2rnit curiozitatea \u015fi dorin\u0163a de a \u00eenv\u0103\u0163a de la profesori care aveau experien\u0163\u0103 practic\u0103 \u00een business \u015fi care au venit \u00een Rom\u00e2nia special pentru noi.<\/p>\n\n\n\n

Executive MBA-ul cuprinde 14 cursuri<\/strong>. Prime\u015fti o biografie foarte bogat\u0103 de studiat \u00eenainte de cursuri \u015fi pentru c\u0103 nu exist\u0103 examene, fiecare curs se finalizeaz\u0103 cu lucr\u0103ri individuale \u015fi  proiecte de grup. M-a ajutat c\u0103 accentul s-a pus mai degrab\u0103 pe interac\u0163iune la clas\u0103, argumentarea \u015fi creativitatea temelor alese, modul de lucru \u00een echip\u0103 \u015fi dinamica grupurilor, dec\u00e2t pe num\u0103r de pagini scrise, ore bifate sau examene sus\u0163inute.<\/p>\n\n\n\n

Care sunt principalele idei cu care r\u0103m\u00e2i dup\u0103 absolvirea programului de EMBA \u015fi cum se reflect\u0103 acestea \u00een activitatea profesional\u0103?<\/strong><\/p>\n\n\n\n

Dup\u0103 absolvirea programului, pot s\u0103 spun c\u0103 perspectiva prin care m\u0103 uit la un business ajunge acum s\u0103 fie complet\u0103. \u00cen munca mea, iau acum \u00een considerare \u015fi \u00een\u0163eleg aprofundat situa\u0163ia financiar\u0103 a unei companii, loialitatea angaja\u0163ilor, preg\u0103tirea care exist\u0103 sau nu \u00eentr-o companie pe partea tehnologic\u0103 sau din perspectiva digitaliz\u0103rii. A avea abilitatea de a anticipa deciziile de business ale unei companii interna\u0163ionale sau ale unei afaceri din pia\u0163a local\u0103 este un alt lucru pe care l-am exersat \u015fi perfec\u0163ionat prin intermediul programului.<\/p>\n\n\n\n

De asemenea, aceast\u0103 experien\u0163\u0103 m-a ajutat s\u0103 realizez c\u00e2t de valoroas\u0103 este expunerea c\u0103tre o varietate foarte mare de modele de business <\/strong>pe care o am la Google. A fost un \u201caha-moment\u201d important \u00een care am con\u015ftientizat nivelul ridicat de profesionalism al companiei \u00een care lucrez, mai ales \u00een domeniile preferate de mine: Marketing, Leadership, Product sau Management.<\/p>\n\n\n\n

Totodat\u0103, sunt recunosc\u0103toare c\u0103 am avut colegi de la care am \u00eenv\u0103\u0163at mult, iar discu\u0163iile cu ei au generat uneori noi idei de business \u015fi parteneriate. Am petrecut c\u00e2te 3 weekenduri pe lun\u0103 \u00eempreun\u0103 \u00een lunile de studiu. Timpul acesta ne-a adus mai aproape, ne-au crescut ca oameni \u015fi profesioni\u015fti \u00een domeniile noastre.Anul acesta o nou\u0103 serie de cursan\u0163i va \u00eencepe programul \u00een luna octombrie, iar cei care\u00a0 doresc s\u0103 urmeze un program de Executive MBA, la Tiffin University, pot afla mai multe informa\u0163ii despre condi\u0163iile de \u00eenscriere pe\u00a0website-ul universit\u0103\u0163ii.<\/strong><\/a><\/p>\n\n\n\n


Acest material a fost publicat \u00een Ziarul Financiar, pe 21.07.2022.<\/a><\/em><\/p>\n\n\n\n

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\u00centr-o lume care se schimb\u0103 \u00eentr-un ritm alert, defini\u0163ia liderului a c\u0103p\u0103tat noi valen\u0163e, iar abilit\u0103\u0163ile necesare pentru a conduce […]<\/p>\n","protected":false},"author":14,"featured_media":15713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[342,343],"class_list":["post-15983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-admitere","tag-eveniment"],"yoast_head":"\nLideri de succes \u00eentr-o lume aflat\u0103 \u00een schimbare - Universitatea Tiffin<\/title>\n<meta name=\"description\" content=\"M\u0103d\u0103lina Pangrate, Industry Manager Google \u0219i absolvent\u0103 Tiffin EMBA, vorbe\u0219te despre leadership adaptiv \u0219i educa\u021bie aplicat\u0103 \u00eentr-o lume \u00een schimbare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tiffin.ro\/ro\/2022\/07\/10\/lideri-de-succes-intr-o-lume-in-schimbare\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lideri de succes \u00eentr-o lume aflat\u0103 \u00een schimbare - 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