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merlinos@tiffin.edu
+40 21 402 54 54
6, Transilvaniei Street, Sector 1, Bucharest, Romania

Susan Merlino

Adjunct Professor

If you’re an ambitious professional seeking to advance in marketing management, brand strategy, or digital marketing, Professor Susan Merlino brings a wealth of expertise and strategic insight to Tiffin University.

Biography

Dr. Merlino holds a leadership position for Advantage Waypoint –Midwest Division, Ohio. Waypoint is a national sales and marketing agency primarily representing leading brands that enjoy top positions in their categories within the food service industry. Among the key partners are Nestle United States of America, Tyson Foods, Highliner Foods, Sara Lee, Land O Lakes, Danone Group, Dole, Hershey’s, and Mars.Dr. Merlino has been part of this company for over 20 years and coordinates a team of sales representatives, working in a performing way along with Sysco agro-food, the world’s biggest distributor.

Dr. Merlino has been an adjunct professor at Tiffin University for over ten years, bringing her experience in the classroom. She has an MBA from Cleveland State University, with a dissertation tackling the psychology of marketing. Volunteering is important for Dr. Merlino: she is a member of the PSE Credit Union audit committee (approximately 100 million euros in goods). The audit committee supervises the entire operation, including the Management Council and CEO. She is also the president of the BBA Committee of a local college – the Regional Career College- which leads the Committee toward successful networks in various communities.

Education

  • M.B.A., Management and Marketing, Cleveland State University
  • B.A., Psychology, Cleveland State University
  • The primary market value innovations of newly public firms
  • Auditor Tenure and Quality of Financial Report
  • Unexpected Fees and the Prediction of Material Weaknesses

Skills

Lecture Delivery100%
Marketing Management95%
Digital Marketing Strategy90%
Consumer Engagement100%
Brand Development85%