Buyer Behavior

Course ID

MKT252

Course Name

Buyer Behavior

Prerequisite

MKT151

Level

Undergraduate

Credits

Method

Lecture

This course examines the factors influencing consumer behavior, including psychological, social, and cultural aspects. You will learn to analyze and predict consumer actions to develop effective marketing strategies.

Useful in Business:

Understanding buyer behavior is essential for creating marketing campaigns that resonate with target audiences and drive sales.