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Bachelor of Business Administration

Global Marketing

Course ID
MKT404
Course Name
Global Marketing
Prerequisite
MKT15
Level
Undergraduate
Credits
3
Method
Lecture

This course explores the strategies and challenges of marketing in a global environment. You will learn how to adapt marketing strategies to different cultures, consumer behaviors, and regulatory environments worldwide.

Useful in Business:

  • Global marketing knowledge is essential for expanding businesses into new markets, understanding global consumer needs, and creating successful international marketing campaigns.