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Bachelor of Business Administration

Personal Selling

Course ID
MKT354
Course Name
Personal Selling
Prerequisite
MKT151
Level
Undergraduate
Credits
3
Method
Lecture

This course covers the techniques and strategies of personal selling, focusing on building relationships, understanding customer needs, and closing sales. You will develop skills to communicate and sell products or services effectively.

Useful in Business:

  • Personal selling skills are essential for anyone in sales or customer-facing roles, helping to drive revenue and build lasting customer relationships.