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Executive Master of Business Administration

Marketing Management

Course ID
MKT523
Course Name
Marketing Management
Level
Graduate
Credits
2
Method
Lecture & Case Studies

This course examines the marketing function of firms operating in consumer and business markets. Emphasis is placed on tactical decisions, market and customer analysis, segmentation, and the development and implementation of the marketing mix.

Strategic Advantage:

  • Designed for executives, this course enhances your ability to make informed marketing decisions that align with organizational goals and market dynamics.